Scaling a DTC Brand from $2M to $8M ARR
Challenge
A direct-to-consumer apparel brand was struggling with rising CAC and stagnant conversion rates despite heavy ad spend. Their funnel lacked cohesion and their data was siloed across platforms.
Outcome
Kelis8 rebuilt their attribution model, unified their analytics stack, and redesigned the mid-funnel experience. Within 12 months, revenue quadrupled while blended CAC dropped by 38%.
4×
Revenue Growth
38%
CAC Reduction
12 mo
Time to Result